Shopper Discounts & Rewards: a retail spotlight on… LookFantastic.com
This is the first in a new series of ‘retail views and reviews’, where the Shopper Discounts & Rewards blog takes a look at the marketing efforts of a collection of online retailers.
what is lookfantastic.com?
Look Fantastic is a beauty eCommerce website, offering good quality branded products to its customers. You can find brands such as Benefit, Murad, Kerastase and Radical Skincare. Often it is hard to find discounts for these high-end brands, so this website is very good news.
the lookfantastic.com website
The website is easy to navigate, and full of interesting things to look at and click on. There is always an offer on – this is shown as soon as you enter the site – and there is a rolling banner advertising beauty brands. ‘What People Are Buying Right Now’ is innovative:
the purchase process
The purchase process at lookfantastic.com is very straightforward, and like many eCommerce sites you can create a simple account so that you don’t always need to give your full details. There are different options for delivery, and they often offer free delivery on your order. Delivery is fairly quick, with items normally received within a few days.
What most impressed us about lookfantastic.com is their follow-up email marketing. They sometimes send an email a day, but these emails are usually relevant to the customer, and therefore do not create a bad image for the brand. When a customer hasn’t visited the site for a while, they may offer a special discount of up to 15% to entice them back. Again, with free delivery this can really make a big difference when buying beauty items.
what do their customers think?
According to the lookfantastic.com reviews on Feefo, service is awarded a whopping 94% satisfaction, and products 96%. This is a very good score, and here is a typical comment:
“lookfantastic.com is firmly established at the forefront of the professional hair care industry with a reputation for excellence built upon our traditional salon heritage and specialist training centres for hairdressers” ~ Feefo reviewer
“Competitive pricing, good range of products, love that the delivery is free” ~ Feefo reviewer
Let us know what you think of Look Fantastic by commenting below!
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LookFantastic.com features on the Shopper Discounts & Rewards programme, where members can receive 10% cashback on top of any discounts the lookfantastic site offers.
Merchants on the Shopper Discounts & Rewards programme are subject to change.