Record sales seen by the likes of Amazon, as we ride the Cyber Monday online sales wave…
Last week, the Shopper Discounts and Rewards blog looked at the hype surrounding the much anticipated Cyber Monday and Virtual Thursday. With reports this week that the UK was caught up in the shopping frenzy that followed Black Friday, following trends seen in the US, how did our shopping behaviour continue this week?
mobile shopping spend
According to the IBM Digital Analytics Benchmark report, mobile shopping was up 94% on Monday, compared to last year. It also found that on Monday 2nd December (Cyber Monday), shoppers were spending on average, over £80 per order via their mobile devices.
Interestingly, while the average order value (AOV) of those purchases being made on mobile phones was at £82.24, the AOV of sales made on tablets were slightly less, at £79.86. Regardless of this slight difference however, both figures demonstrate how we are becoming increasingly confident when it comes to making purchases on smartphones and devices.
Alongside these figures, which look at how confident we are at making purchases online and via our mobiles, comes the insight that shows the value of referrals made from within our social network. The likes of Facebook and Pinterest are now seen to be directly impacting our purchase decisions. According to this report, this year’s Cyber Monday saw sales that were driven by Facebook referrals average at £44.15 per order, whilst referrals from Pinterest average at £59.59. Interestingly, sales driven by Facebook converted twice as much as those referred from Pinterest.
Amazon.co.uk enjoys busiest ever sales day
Cyber Monday itself not only drove increased confidence in our online spending power, but also lead to online retailer Amazon.co.uk seeing its busiest ever sales day. They have reported taking orders for over 4.1 million items, at a rate of around 47 items per second, with the peak during the day reached at 9.22pm!
Managing Director of Amazon.co.uk, Christopher North:
“Black Friday really captured the imagination of customers as shown by the fact that we had our busiest day to date and reached one-day sales of over 4 million items for the very first time in our history. Customers were then out in force again on Cyber Monday”
Did you make a purchase online or on your mobile on Monday?