Wall’s Ice Cream Relaunches with #GoodbyeSerious Campaign

Wall’s introduces touch of humour in new campaign| Shopper Discounts & Rewards

Walls Eau de Cornetto Goodby Serious Campaign - Shopper Discounts and Rewards

Unilever has been tasked with the relaunch of the Wall’s ice cream brand… and have been having some fun with it! From great graphics to social engagement and video content, the relaunch of the brand seems to be wide spread… but will it have the desired effect?

#GoodbyeSerious from Wall’s Ice Cream

Here are a few images from the #GoodbyeSerious campaign. They have been shared online via social networks and also throughout press sites. Which is your favourite?

Walls launches #GoodbySerious campaign for ice cream - retail news

Walls rebrand - the Shopper Discounts and Rewards blog

Walls Goodbye Serious ice cream campaign - Shopper Discounts and Rewards

Police stop cars in America.. to hand out icecreams

Another creative element of this campaign is how Wall’s is using video. In this campaign, they have asked Sheriffs to stop cars and hand out icecreams!

#GoodbyeSerious gets social

The Wall’s campaign has certainly created a buzz. Are you talking about it yet?

Do you care about all of this online stuff, or do you just want the quality of the ice cream to stay the same? Share your thoughts by commenting on the Shopper Discounts & Rewards blog today.

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Shopper Discounts and Rewards: shopping over the Easter weekend

Footfall Shops

Retail parks came out top for Easter footfall this year! Shopper Discounts and Rewards tells you more.

new footfall figures

Did you go shopping over the Easter weekend? New figures released this week suggest that if you did you were most likely shopping at a retail park! The figures illustrate that retails parks came out as winners in the retail sector over the Easter weekend, with higher footfall of shoppers than other retail spaces such as the high street or shopping centres.

Monday was the best day for shopping

The figures were released by retail performance insights firm Springboard. They found that over footfall in the retail sector dropped by 1% and 1.9% on Good Friday and Easter Saturday respectively. However, footfall until 1.00pm on Easter Monday saw an increase of 22.9%. On the high street specifically, the last day of the Bank Holiday weekend saw footfall boosted by 10.2%. For shopping centres the picture improved on Monday in comparison with Saturday and Sunday, when footfall grew by 7.1%.

Diane Wehrle, Marketing and Insights Director at Springboard, said this week, looking back on the weekend:

Monday is the last day to enjoy shopping and make a day of it before the bank holiday ends, and calm weather has encouraged people to head out for last-minute spending.” 

high performance in London’s West End

Shopping numbers in London’s West End have also been performing well during the Easter period, rising 2.4% this March compared to year, outperforming the UK average, reported the New West End Company, which represents 600 retailers.

Chief Executive Richard Dickinson at New West End Company said:

Our strong sales and footfall performance in March is proof that our retailers have been working hard to attract shoppers to the West End, with promotions and special activities up and down the district.” 

How did your own shopping compare over the long weekend?

The Retail Bulletin – Telegraph

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Retail News: Primark to Launch in America

Discount fashion retailer Primark announces store opening in the USPrimark launches in the US - the Shopper Discounts and Rewards blog

an exciting week for Primark

It’s an exciting time for Associated British Foods, the owner of the retail chain, as they announce the launch of Primark in the US. As reported on the BBC website, Primark owner Associated British Foods said half-year operating profits at its retail operations, which include Primark, rose 26% to £298m.

the first store will be in Boston

Primark to launch in the US - Shopper Discounts and RewardsPlans are underway to open the first US Primark stores in Boston, Massachusetts. The Retail Bulletin reported that Primark has signed a lease for 70,000 sq ft of selling space in the city’s Burnham Building, which was previously home to the famous Filene’s Department Store.

Following these store openings, negotiations are under way to open further stores in the north east through to the middle of 2016. These new US stores will be supported by warehousing in the region.

Primark said it had decided to take its discount fashion offering to the US after “extensive research”.

Should Primark be ignoring e-commerce? | Primark trials online ordering with ASOS

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British Retail Consortium: Fashion Sales Boosted By Weather

Fashion sales did better in March than expected, as retail sector shows resilience

Easter falls slightly later this year than it usually does. This meant that many expected the retail sector to suffer as a consequence. However, figures just announced by the British Retail Consortium (BRC) and KPMG suggest that the sector actually performed much better than expected in March. There was a decline in retail sales, but this decline was much softer than what was expected. Today, the Shopper Discounts and Rewards blog looks at more on this subject.

The Spring/Summer 2014 Collection at London Fashion Week

The Spring/Summer 2014 Collection at London Fashion Week

good weather boosts fashion sales

It’s thought that one of the key influential factors in this was the weather. The mild weather in March encouraged many people to shop for spring and summer wardrobes. It is these fashion buys that drove retail performance most strongly. Items such as women’s ballet pumps and summer dresses did particularly well. It was lucky, then, that the good weather coincided with the launch of many new seasonal ranges in shops!

Helen Dickinson, Director General of the British Retail Consortium, said:

“Retailers have worked hard to create popular new collections, and have been rewarded with strong demand for women’s clothing and footwear in particular. This improves on the slow start to the season last year when shoppers were more reluctant to spruce up their wardrobes.”

late bank holiday put people off DIY in March

There were some sectors of retail that actually performed lower than hoped. For example, an area that is normally expected to do very well in March is that of household and furniture – but this is usually because of the Easter bank holiday weekend. The bank holiday weekend did not fall in March this year, which is why household, furniture and DIY items showed a slightly weaker performance in March than expected. But perhaps it will pick up in April! Webloyalty recently revealed our Easter plans:

07-04-2014 what we plan to do this Easter from Webloyalty research - Katie and the Kids

What will you be spending on over the Easter bank holiday weekend? Are you planning on some DIY, or looking to buy some new summery clothes? Shopper Discounts and Rewards wishes you a Happy Easter!

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The Five Best Films for Kids this Easter

best kids films for the long Easter weekend | Shopper Discounts & Rewards

Easter Sunday is on the 20th of April this year, and with the long weekend, parents are starting to think about how they want to spend their time. When you need a little space to tend to the garden, or prepare a Sunday lunch, you may want to pop your children in front of a film. On the quiet bank holidays you might even look forward to a trip to the cinema!

five films to watch at the cinema over Easter

Time Out has created a list of cinema films for families to enjoy this Easter.

  • Rio 2 “A wise-cracking animated character is put in mild peril and learns a few life lessons along the way” ~ Timeout
  • Noah “a stunning ark with more decks than a Mediterranean cruise liner, and the drama veers off the Genesis account to tell a human story”
  • Divergent “Love, identity and the spirit of independence make heady teen themes”
  • Khumba “Set in the South African Karoo, a young zebra must go on a mission to discover why he’s only got half his stripes”
  • The Amazing Spiderman 2 “When Peter Parker takes on a mysterious and powerful company, a whole lotta supervillainry heads his way”

Easter films for kids - Shopper Discounts and Rewards

five films to catch at home this Easter

Having a look through the recommended childrens’ films on Netflix has given us some ideas for the Easter break:

  • Tangled
  • Toy Story 3
  • Up
  • Cloudy With A Chance Of Meatballs
  • The Princess And The Frog

What are you planning for the Easter weekend? Comment below on the Shopper Discounts and Rewards blog!

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The Best April Fools Jokes from Retailers today

Which Retailers Fooled You Today?

Shopper Discounts and Rewards brings you April Fools!

The UK national newspapers got in on the fun of pulling the nation’s leg by publishing some phony stories this morning. And many retailers got a piece of the action too! Here are some of our favourite April Fool’s pranks by retailers.

a bling-bling bathtub

Better Bathrooms claimed that they were rolling out a limited edition crystal bath made from more than 67,000 1-carat diamonds this morning. Priced at £382m, a phony spokesperson was quoted saying:

“It’s the ultimate bath which oozes Hollywood glamour. The great thing about this irreplaceable item is that no one else will have one.”

Better Bathrooms Diamond Ice Bath - Shopper Discounts and Rewards

world’s biggest (and most inefficient) tablet

Ocado boasted that the sLablet has a whopping one hour of battery life, and only needs to be charged for 19 hours, and is just 20cm deep! This big fat tablet also has a great camera:

“The next generation 12 MP HD camera features image stabilisation so muscle spasms induced by holding the sLablet don’t ruin users’ selfies” “We saw a 42″ gap in the tablet market”

Ocado wasn’t the only one to play around with a tablet joke – Tesco announced the Cudl “tablet for two”, a play on it’s home brand tablet the Hudl.

Tesco announces the Cudl as April Fools 2014 Prank - Shopper Discounts and Rewards

toast worth toasting to

Have you ever dropped a piece of toast? And do you find that it always lands butter-side-down? To mark 1st April Sainsbury unveiled an ingenious solution to this common woe of mankind – “butter-side-up-bread”!

We’re sure consumers are waiting with baited breath for this product to hit the shelves!

What have been your favourite April Fool’s gags? And, more importantly, which were you taken in by? Comment on the Shopper Discounts and Rewards blog below🙂

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What is your favourite Disney film? The Play.com sale

Mammoth Disney film sale at Play.com

2-for-1 on DVDs, Blue Ray & 3D

Play.com Disney DVDs - Shopper Discounts and RewardsPlay.com is holding a massive sale for their Disney films from now until 20th April. To celebrate this massive sale, we want to know what your favourite Disney film is!

Favourite Disney films - Shopper Discounts and Rewards

Shopper Discounts & Rewards

On top of this whopping 2-for-1 discount, members of Shopper Discounts and Rewards can get 10% cashback when shopping at Play.com.

Play.com two for one on Disney films - Shopper Discounts and Rewards

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