The Making Of The John Lewis Christmas 2013 Advert

John Lewis used 2D animation frames to bring The Bear And The Hare to life this Christmas

On Friday, we shared with you the John Lewis 2013 Christmas Advert. Most of us will have assumed that the advert was created solely on a computer, but this behind the scenes video from John Lewis tells a completely different story:

On their You Tube channel, John Lewis says:

This is a classic Christmas tale in the John Lewis tradition with an innovative combination of animated techniques. The marriage of traditional hand-drawn 2D stop frame animation with model sets, creates a tangible world full of texture and detail that conveys the honesty behind the John Lewis Christmas message.

John Lewis Christmas 2013 Advert behind the scenes

All this work went into creating a truly magical Christmas advert for John Lewis:

The Tesco Christmas 2013 Advert | The M&S Christmas 2013 Advert

This entry was posted in Christmas, Shopper Discounts and Rewards and tagged , , , , , , , , , . Bookmark the permalink.

7 Responses to The Making Of The John Lewis Christmas 2013 Advert

  1. Pingback: Shoppers Flood to H&M Today for Limited Isabel Marant Collection | Shopper Discounts & Rewards

  2. Pingback: The Sainsbury’s Christmas 2013 Advert: better than John Lewis? | Shopper Discounts & Rewards

  3. Pingback: John Lewis News: A Popular Christmas Ad and a Boost in iPad Sales | Shopper Discounts & Rewards

  4. Pingback: A Review of the Christmas 2013 Adverts | Shopper Discounts and Rewards | Shopper Discounts & Rewards

  5. Pingback: The John Lewis Christmas Advert Competition: Reworked | Shopper Discounts & Rewards

  6. Pingback: Which is your favourite Christmas advert for 2013? | Shopper Discounts & Rewards

  7. Pingback: Shopping Alert: Get Ready For Cyber Monday and Virtual Thursday! | Shopper Discounts & Rewards

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s