John Lewis used 2D animation frames to bring The Bear And The Hare to life this Christmas
On Friday, we shared with you the John Lewis 2013 Christmas Advert. Most of us will have assumed that the advert was created solely on a computer, but this behind the scenes video from John Lewis tells a completely different story:
On their You Tube channel, John Lewis says:
This is a classic Christmas tale in the John Lewis tradition with an innovative combination of animated techniques. The marriage of traditional hand-drawn 2D stop frame animation with model sets, creates a tangible world full of texture and detail that conveys the honesty behind the John Lewis Christmas message.
All this work went into creating a truly magical Christmas advert for John Lewis: